Cognitive Dissonance is a term which describes an uncomfortable
feeling we experience when our actions and beliefs are contradictory.
Our beliefs about ourselves seem to be in contradiction with our
actions. Leon Festinger, who proposed dissonance theory, suggested
that in situations like this we are motivated to reduce dissonance by
adjusting our beliefs to be in line with our actions. Link:
http://www.mindhacks.com/blog/2007/12/cognitive_dissonance.html
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