Modemac wrote:
> Clear Channel is preparing "one second" radio ads:
>
> http://www.adage.com/mediaworks/article?article_id=109796
>
from the article:
"Lauren Russo, managing director-local radio at Horizon Media, said, "I
can't see any advertiser, any agency paying for a spot that's one
second." If Clear Channel came to her to buy the ads, she wouldn't be
interested. "If they want to throw it in at no charge, I don't think we
would say no," she said, but, "I just don't see how you can communicate
anything in that little time period." "
Which shows that Lauren Russo has no imagination. I could think of a
MILLION things to squeeze into a one-second ad.
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